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Startup IdeasStartup Ideas
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How to Build a Focus Firewall That Protects Your Startup’s Future

How to Build a Focus Firewall That Protects Your Startup’s Future

Practical frameworks for saying no to good opportunities to make room for great ones

Sanju G Prakash
Startup IdeasStartup Ideas
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The Solo Founder’s Dilemma: Building Alone vs. Finding Co-Founders

The Solo Founder’s Dilemma: Building Alone vs. Finding Co-Founders

Weighing the pros and cons of going solo, and when to seek partners

Sanju G Prakash
Startup IdeasStartup Ideas
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Weekly Chapter Teasers: The Upcoming Build Guide

Weekly Chapter Teasers: The Upcoming Build Guide

Sneak Peeks Into The Soon-To-Be Published 30-Day Startup Manual

Sanju G Prakash
Startup IdeasStartup Ideas
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The $10,000+ Mistake You’re Making Every Year (And How to Stop Today)

The $10,000+ Mistake You’re Making Every Year (And How to Stop Today)

Why waiting for the perfect time is costing you millions, and how the side hustle mindset is to blame

Sanju G Prakash
Startup IdeasStartup Ideas
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Against the Giants: Why Your Startup's Best Marketing Strategy is Having a Clear Villain

Against the Giants: Why Your Startup's Best Marketing Strategy is Having a Clear Villain

The strategic power of choosing your enemy before choosing your market

Sanju G Prakash
Startup IdeasStartup Ideas
+2+2
Weekly Chapter Teasers: The Upcoming Build Guide

Weekly Chapter Teasers: The Upcoming Build Guide

Sneak Peeks Into The Soon-To-Be Published 30-Day Startup Manual

Sanju G Prakash
Startup IdeasStartup Ideas
+3+3
The Psychology of Product Success: Solving for Ego, Not Logic

The Psychology of Product Success: Solving for Ego, Not Logic

Products succeed when they make users look good to others, not just when they solve problems

Sanju G Prakash
Startup IdeasStartup Ideas
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The Trojan Horse Strategy: Hide Your Disruption

The Trojan Horse Strategy: Hide Your Disruption

How Breakthrough Innovation Disguise Themselves as Familiar Tools

Sanju G Prakash
Startup IdeasStartup Ideas
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How to Build Products That Don’t Make People Feel Stupid

How to Build Products That Don’t Make People Feel Stupid

Too simple feels toy-like. Too complex feels overwhelming. Here’s how to find the perfect balance that makes users feel smart without feeling lost.

Sanju G Prakash
Startup IdeasStartup Ideas
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How to Ethically Engineer the Choices People Never Make

How to Ethically Engineer the Choices People Never Make

The Three Ethical Principles Every Startup Should Follow When Designing Choice Architecture

Sanju G Prakash
Startup IdeasStartup Ideas
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The Scroll Wars: The Science of Idle Engagement

The Scroll Wars: The Science of Idle Engagement

Why Distraction Is The New Distribution Channel

Sanju G Prakash
Startup IdeasStartup Ideas
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The Cult of Constraints: Why Limits Make Great Products

The Cult of Constraints: Why Limits Make Great Products

Why Twitter’s 140 characters, early Instagram’s square photos, and BeReal’s timed posts used limits to spark creativity, culture, and obsession.

Sanju G Prakash